What we do?

Imagine you just know where your friends & like-minded people are. You can see what they see & discuss the same things. You visit a webpage and instantly hear what a group of your friends, experts and other web users say about this site, page or topic. As you browse you discover new sites, ask questions, get help & recommendations, read & rate reviews and ideas. You might even help others and speak-up your own mind.

Imagine browsing like you do today and having the people YOU want available to you, whenever you need them. Imagine having the power to express yourself & connect with the people you need, whenever you need them. Imagine empowering yourself.

Now why imagine? Experience it for yourself!

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Who are we?

Dory Zidon

Director of Business Development, Sales and Marketing

Dory Zidon oversees all activities of investment, funding, business development, joint ventures, strategic alliances, marketing plans and strategy at UDSide. Dory started as consultant helping the founders before the company was established and later joined UDSide bringing with him unique knowhow from his rich history of marketing and business development for corporates such as Microsoft and Sabre (Travelocity.com) as well as for small startups and dotcoms. Dory has developed innovative marketing techniques that combine his technological knowhow with a broad understanding of the Internet's growing market. His track record of successes is a testimonial to his special foresight of the market's trends.

Ben Grubner

Director of R&D

As a UDSide founder, Ben Grubner has been leading the company's development from its birth to the what it is today. Ben manages all aspects of UDSide's product research, technology-development, as well the company's innovative online platforms. Starting his career as a programmer, then a lead programmer,and later leading large teams of engineers at Fibi—one of Israel's leading financial corporations—Ben advanced manage & supervise most of the computerized application & new developments used at Fibi today. He quickly became a most sought after consultant for banks and hi-tech companies, supervising multi-million-dollar projects worldwide. Ben holds unconventional views of Internet development methodologies. Ben's views and unique management style are major catalysts to the success of the company.

Assaf Koren

Chief Executive Officer

Assaf Koren is the generating force behind the UDSide company. He oversees all aspects of UDSide, benefiting from his own experience in varied fields of management, from financing to software development. After over a decade of breaking ground in software development and technology management for leading companies like Rafael, Port Authority and Mercury, Assaf has founded UDSide and guided it successfully through its initial seed investment. He continues to drive the company forward and manage its daily operations. The strategic path, global structure and development methodology of UDSide are Assaf's vision for what he believes will revolutionize web browsing in a major way.

Yuval Mazor

Chief Software Architect

Yuval Mazor is an experienced software engineer with over 10 years of code and design experience. He specializes in best-practices development, taking advantage of cutting-edge technologies and methodologies, using this knowledge extensively for designing, implementing and optimizing back-end solutions for large and enterprise customers. Prior to his current position, Yuval worked in a variety of organizations, from large corporations to small start-ups. He has consistently been at the forefront of software technology, in areas as diverse as performance testing, cellular network optimization and document management. Yuval's record is proof to the fact that he can deliver mission-critical software quickly and efficiently.

Orli Koren

Marketing Executive

Orli Koren, holds an MEI from ISEMI (The institute for the study of entrepreneurship and management of innovation) and has broad experience in marketing Internet projects. She is a seasons Internet and marketing veteran. She has helped multiple business drive traffic and revenue. She has also worked as the marketing and sales director for Asimon – a leading website for women.